According to a study by Accenture, cited by Forbes, 43 percent of employees cite lack of recognition as their key reason for heading for the door. As Forbes contributor Alan Hall writes, “When your employees say to themselves and others, ‘Where’s the love?’ you’ve got a problem.”
Telling people when their efforts have made a difference, and giving them the kudos they deserve is a powerful motivator. But beyond this, not doing so is a powerful deterrent to job satisfaction. Bottom line: You simply cannot overestimate the power of genuine and timely praise, recognition and gratitude.